Skillsplatform.org have just published a new, very comprehensive charity social media tookit.
The work, by Zoe Amar and David Evans offers the sector a profoundly useful resource to grasp the first principles of social media. Helping you to understand the workflow and context needed and to be able to create and deploy a social media strategy of utility to your organisation.
‘We wrote this guide for everyone, from all-hands-on-deck small charity workers to experienced digital managers in need of inspiration. Most of all, we want you to finish reading this guide bursting with ideas, strategies and tactics for your organisation’.
Spread over eight chapters the toolkit includes:
- Your Social Media Strategy
- Putting Social Into Action
- How to Grow Your Social Network
- How to Campaign and Fundraise with Social
- Social Media Style and Consistency
- Social Analytics in Advertising
- Employee Social Media in Advocacy
- The Future of Social Media for Non-Profits
Whatever your level of engagement with your partners, donors and funders or service users, then this toolkit should prove invaluable in refining your strategy, improving your audience interest and engagement, as well as adding to your social media skills as a professional.
SmithMartin LLP are providers of web and communication services to the charity, education, social and community enterprise sectors.
We are happy to help any organisation across the UK to develop a web presence or new media strategy at any time. Contact us here.
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